Health insurance isn’t a fun thing to buy, but if something does happen, you’re glad that you have it. Idaho’s health insurance exchange, Your Health Idaho, was established in 2013. By highlighting relatable human truths about health insurance and health care we were able to communicate the wide selection of plans, pricing, and the possibility of saving on premiums with a tax credit. Despite being a politically-charged topic in a predominantly conservative state, enrollment per-capita compared to other states has consistently ranked near the top.
Your Health Idaho | Life Events
Your Health Idaho | Do You Have It?
Your Health Idaho | Young Invincible
Your Health Idaho | Family Reunion
Your Health Idaho | Ka-Ching
Your Health Idaho | Plans
YHI Not A Superhero Radio
YHI One Less Thing Radio
YHI Proto Punk Polka Radio
YHI Adorableness Radio
Some stop at a c-store simply to give their vehicle a drink of gas. For others it’s all about the experience. This is their precious morsel of time for escape and unapologetic indulgence between home or work. On the surface, convenience stores don’t appear to be that much different. It’s the wrapper that you put around a store that puts a smile on someone’s face and makes it the most interesting stop on the block. Past projects include brand guide development (including messaging), product naming, packaging, in-store POP, outdoor, print, web/app content, events, TV and radio.
Jacksons | Holiday Blend Coffee
Jacksons | Ski For Less Radio | Bonus Bacon
Jacksons | Ski for Less Radio | Lift Lines
Jacksons | Dollar Drinks Radio
Hospitals like to say, “We Care,” but why? Shouldn’t that already be a given? St Lukes wanted to open up the conversation and share their new proactive approach to healthcare that focuses more on the life you live outside of the hospital. “Take Care Forward” has a more progressive, action-oriented quality to it that works as an umbrella across a variety of topics. It’s aspirational without being an over promise.
St Lukes | Take Care Forward
Being an RV owner means freedom of the open road with all of the comforts of home. While other dealers push “stackin’ them deep and sellin’ them cheap” Bish’s seeks to capture the imagination of the audience with the promise of adventure and real-life experiences that await somewhere yonder.
Bish's RV | Yonder Awaits Checklist
Idaho Division of Tourism
A creative solution divined from two truths. From the research side, it turns out that every year there is a huge chunk of lame people who leave their hard-earned vacation on the table. From “the feels” side, parents know that they have a limited window of opportunity to get out as a family and make memories – 18 Summers. First launched in 2014, this campaign has progressed in various incarnations to the present. It has tapped into an emotional truth that has drawn throngs of vacationing families to Idaho and has garnered a fair share of awards too; US Travel Association named Best Of Show, Best Digital Campaign, Best Co-Op Marketing, and more.
Idaho Division of Tourism 18 Summers "Docu-memory"
Don’t Fail Idaho
4 out of 5 Idaho kids aren’t prepared for life out of high school. This spot relies completely on visual storytelling to wrap true emotion around a benign statistic. It is intended to instill a sense of urgency that targets not only the parents of students, but all Idahoans to act.
Don't Fail Idaho | Nowhere
Homeownership is a point of pride, especially when it’s a new home with all of the personal finishing touches. CBH Homes has been building the dream in Idaho for over 25 years. They’re a bold, passionate brand that understands the powerful emotions around buying a home.
CBH Homes | 25 Years
CBH Homes | Live Like You Live Here
The lottery isn’t just fun, it’s an experience that captures the imagination of the player. Aside from all the finer details to be considered when telling your boss off as you moonwalk out of the office with your pet unicorn, there are the limitless possibilities of what one does with all the money. Over the span of three years, I worked on a steady stream of exclusive and recurring game promotions in a wide range of media. Here are some of the greatest hits.
Lottery | Love of Bacon | Fingers
Idaho Lottery | "Best Of" Radio
Idaho Lottery | Money Makeover | Nagging Projects
Idaho Lottery | Mega Beard
Lottery Million Dollar Raffle | Drive Through
Idaho Lottery | Powerball for a Year
Idaho Lottery | Holiday Scratch Games | Artisan Cocoa
Idaho Lottery | Mega Monday | Breakfast
Idaho Lottery | Mega Monday | Wake Up
Idaho Lottery | Mega Monday | Drum
Idaho Lottery | Frogger
Idaho Lottery | From Frank Scratch
Everyone has their thing. The things we love to listen to, to make, to watch, to do, to eat, these are what makes each of us unique. Take pitas, a delicious thing of self-expression, with custom-built choices that make it your thing. “Make It Your Thing” became the hero line of a complete Pita Pit rebrand in print, signage, uniforms – all the way down to the pita wrappers, cups and tip jars. In addition to the new look at in-store and print, local events were proposed that were designed to celebrate “makers” or those individuals doing things their own way, and that is a beautiful thing.
Invasive species like noxious weeds take over land and destroy natural resources meant for native wildlife. People can unwittingly spread invasive species seeds with their outdoor equipment, vehicles and clothing. “Knock it Off” was a fun way to remind people to knock off their gear and vehicles before they go back home to keep noxious weeds from spreading. Advertising is already annoying to most people. Bob Noxious is intended to be annoying in a likable way, hopefully.
Bob Noxious | Get Off
Bob Noxious | ATV
Bob Noxious Garden
Bob Noxious Radio 2
Bob Noxious Radio 1
Corson Distilling Systems
This series of brand videos depicts the grit, work ethic, craftsmanship and high standard of excellence of this family-owned maker of distilling systems.
Corson Brand | Only The Most Skilled
Corson Brand | Sweat All The Stuff
Corson Brand | Stuff Legends Are Made Of
Corson Brand | Chemistry
Don’t let the rustic western exterior fool you. This is the beer you’d have a beer with, and a brand look and feel to match. Payette Brewing is made up of people who are as passionate about making beer as they are about getting outside to spend time with friends – and drink beer. Payette is the first brewer in Idaho to offer canned beer, making it the perfect beer to bring along on the many outdoor activities Idaho has to offer. Over the years, I’ve worked on a variety of content for Payette Brewing - writing mission, vision and values, beer naming, beer descriptions, beer swag and more.
Opera Idaho’s audience had been slowly dwindling and young people were not exactly scrambling to fill those vacant seats. Opera was perceived as elitist and boring. However, this particular season featured a well-known classic, Carmen, and Nosferatu, a newly-composed vampire-themed opera with the potential to make opera more accessible to a younger audience. Season ticket sales increased by 7% due in part to this campaign.